Advertisers are trying to transform and revolutionise of ideas and mediums to beat the dynamic advertising race! But with this high paced changing the technological world, it seems impossible. They are finding it difficult to cope up with these new modern dynamic approaches. New age advertising is not just digital but technological!
Technology is redesigning and revolutionising all the existing mediums of advertising like outdoor advertising, television, print and many more. So how do you stand out? How do you break through all the clutter and noise? How do you differentiate your message?
Let’s check out few new technological mediums of advertising available with us today:
- Smart Mirror Technology
Would you have believed me, if I would have said that within a decade your mirror will start talking to you? Well, my guess is No! But in today’s technology driven world it is no surprise that mirrors are being used to interact and advertise with the target audience.
Contrive Techstar brings to you the very first time in India; the Smart Mirror Advertising! It is the latest and most innovative smart mirror technology for advertising. This provides an innovative technological solution to all the marketers out there. You can now advertise and market your products and services using the Mirrors!
Smart Mirror advertising is the latest advertising technology and is yet to get exploring!
- Interactive Kiosks Technology
On various occasions we have seen people entering their data or reacting or dancing or singing in front on board or audience, often wondering what’s going on. Well, these are the interactive promotional kiosks focused on engaging the target audience.
The longer people react and interact with such interesting technology the more attention is being given to the advertised message and ads. Interactive kiosks have just started to take off in India and have a long road ahead!
- Artificial Intelligence in Advertising
While searching for Women’s bag in Google, you would have not expected to see that all your social pages, searches and prompted ads related to bags! Well, developing AI lives and shares our searched and analyse them to understand our needs and wants.
Artificial intelligence technologies have algorithms that analyze a visitor’s behaviour allowing for real-time campaign optimizations towards an audience more likely to convert.
Programmatic companies have the ability to gather this audience data to the target more precisely, AI is in its nascent stage as many say and is yet to explore n advertising.
- Online Streaming Media
For centuries we have seen millions and millions of people glued to Television and Radio. Television and Radio ads have been the core of traditional advertising! But technology is bringing in the direct competitor for TV and Radio advertising – Online Video streaming ads and advertisements on online streaming mediums like Netflix etc.
Millennial generations spend a lot of their time browsing and watching online content, this is bringing more and more attention towards advertising through these untapped mediums.
Contrive Techstar is a firm believer of technology. We believe technology will bring the much-needed efficiency, effectiveness and transparency in all the business segments.
Check out our AdMirror technology – this is the latest and most innovative smart mirror technology for advertising. This provides an innovative technological solution to all the marketers out there. You can now advertise and market your products and services using the Mirrors!