In our dynamic world change is the only constant! Technology has speeded the dynamics of our world like never before. Every day there is a new invention or an innovation making our existing inventions more effective and efficient. Technology has impacted every business in one way or the other. The advertising world is no different; let’s have a look how technology is providing us with upgraded versions of our existing advertising tools.
Outdoor media today becomes one of the largest businesses in the world. Entrepreneurs and advertisers are keen to invest in outdoor advertising. As per reports, this is the most common advertising tool seen right before most purchases! But outdoor advertisements are losing its impact because of the advertisement clutter! So what should be done to break through the clutter and reach its target market, well the answer is digital and interactive outdoor advertisements!
Advertisers have already started using such tools to create awareness and brand building campaigns and have successfully created long-lasting impacts on their target market.
The challenge facing advertisers is remaining relevant in the face of a fundamental technological change. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in the advertising industry. It is used also in more futuristic ways. This is yet to achieve its full potential; we have researchers and scientists trying to inculcate the artificial intelligence in the most effective way possible to make the most of our internet advertising. For this one, we need to wait and watch which mystery does it unfolds!
Radio is enjoying a revival, as technological advances drive its evolution as an innovative and progressive ad medium as Internet Radio. Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than films, television, or books. For this potential to be realized, companies will need to provide highly personalized listening experiences that have yet to be fully optimized. Internet radio will need to match every part of your day. Imagine passively being pushed the right music that helps you wake up, motivates you to run faster, work more productively, and more. This type of personalization has already begun in advertising but hasn’t been well implemented in internet radio.