New Age Advertising is not just digital; it’s technological!

New Age Advertising is not just digital; it’s technological!

Advertisers are trying to transform and revolutionise of ideas and mediums to beat the dynamic advertising race! But with this high paced changing the technological world, it seems impossible. They are finding it difficult to cope up with these new modern dynamic approaches. New age advertising is not just digital but technological! Technology is redesigning and revolutionising all the existing mediums of advertising like outdoor advertising, television, print and many more. So how do you stand out? How do you…

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How Secure is Your Mobile Network?

How Secure is Your Mobile Network?

Mobile devices are repositories for large amounts of personal and corporate data nowadays; we practically have our entire lives in our hand; all our bank accounts, emails, data and much more. The big mobile companies do their best to protect them, they build protection into our phones, designed to restrict activities such as installing unauthorised software and data leakage, but is your mobile network fully secure? Well, the answer is, No! With each passing day, we see cases where people…

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Is AdMirror the New Face of Advertising?

Is AdMirror the New Face of Advertising?

People probably first started to look at their reflections in pools of water, streams and rivers which were the first mirrors ever! Mirrors play a very vital role in our lives, this might from getting up in the morning and looking in the mirror or while dressing up or shaving or washing hands or any other such activity. 87% of the human unknowingly and unconsciously look into the mirror every time they cross one! We are addicted to Mirrors and…

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Why are forgery and counterfeit cases at a rise in India?

Why are forgery and counterfeit cases at a rise in India?

Technology has both pros and cons; one side it’s helping us redesigns our existing worlds but at the same time it’s making us more vulnerable to frauds and forgery. Counterfeiting currency notes, postage and revenue stamps, mark sheets etc have become so common nowadays; they can be forged using sophisticated computers, printers and scanners. Banks, financial institutions, police verifications, educational institutes and many more such sectors are direct victims of this over-exploitation of technology. We have witnessed cases of fraud…

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How to make sure your messages are reaching your target audience?

How to make sure your messages are reaching your target audience?

We live in a fast-changing technology-driven world where customers are the centre of everything! Customers expect brands to anticipate and meet their needs in real time. For marketers, this means that the membrane between customer service and marketing is getting thinner and thinner. The customer experience is much more than just the sales journey — it’s about feeling heard, getting answers to questions, having problems fixed, and feeling a connection to the brand. So, how do you make sure your…

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Manufacturing is the Next key Target for Cyber Crimes!

Manufacturing is the Next key Target for Cyber Crimes!

From Cybercriminals using internet and technology to access personal information &  business trade secrets, compromise infrastructure or steal data, today Cyber threats and inevitably advanced and persistent. People are under an impression that cybercrime affects only the online business or business dealing via the internet, but that doesn’t stand true! There has been an increasing dependency towards IoT(Internet of Things) devices to improve efficiency and productivity of operations in the organizations and this is the key reason for their vulnerability…

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Why is Cyber Security not just an IT Problem?

Why is Cyber Security not just an IT Problem?

Let us please agree to the fact that we Indian are a smart race! You give us a complex problem coded in the most difficult language; we just find our way towards the answer. With over 460 million internet users, India is the second largest online market, ranked only behind China. The Internet is now the driving force behind all the business success and failures. The dependency companies and organizations have on online database and network is enormous, therefore they…

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Five Technologies of the Future in Advertising and Marketing (That Are A Lot Closer Than You Think)!

Five Technologies of the Future in Advertising and Marketing (That Are A Lot Closer Than You Think)!

Marketers have always used advertising as an important tool to make their customers aware of the product availability and information. Advertising has been an ever-evolving concept from basic traditional advertising on the billboards to radio to print and now finally to the internet, each successive innovation revolutionized and altered how individuals engaged with new concepts, products, companies, and brands. With rapid growth and cut to through competitions, traditional advertising techniques have been long uprooted. Due to the proliferation of new…

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3 Things That You Can Expect to See High Tech Versions of Soon in Advertising!

3 Things That You Can Expect to See High Tech Versions of Soon in Advertising!

In our dynamic world change is the only constant! Technology has speeded the dynamics of our world like never before. Every day there is a new invention or an innovation making our existing inventions more effective and efficient. Technology has impacted every business in one way or the other. The advertising world is no different; let’s have a look how technology is providing us with upgraded versions of our existing advertising tools. Outdoor Advertising Outdoor media today becomes one of…

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Ways We Use Technology in Our Everyday Lives

Ways We Use Technology in Our Everyday Lives

The use of technology is increasing day by day, we all depend on technology, and we use various technologies to accomplish specific tasks in our lives. Technology is impacting our lives in every way possible this might be shopping online or buying groceries online or simply taking a metro to work! Technology is being implemented in almost every aspect of our lives and business function. So embracing it and learning how to use technology in whatever we do is very important and recommended. Living…

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